Modern lead generation and sales management requires the latest software tools to efficiently and effectively run your multi-channel campaigns.

At xlr8 we combine the best of outreach and sales closing by telephone, video calls, online demos, email marketing and LinkedIn.

To gain the best ROI (Return on Investment) the key components of B2B marketing in 2025 are:

1. Personalisation - talk to your potential customers about them and their business
2. "Own Your Data" - i.e. move away from 3rd party cookies and build your own data in your CRM from all your marketing channels
3. Know when to automate and when to be human - automation is efficient but one must understand its limitations and never underestimate the human touch
4. Scale to your market via a multi-channel approach - be flexible so that you can utilize 1-to-Few marketing (also known as Account Based Marketing ABM) for potential key accounts with a high ticket value through to 1-to-Many high volume marketing where you need high volumes of sales with a lower ticket value
5. Do the math but don't forget to deploy the genius - If you understand the math then you will know which channels will give you the best results; but when it comes to writing the best copy or verbally closing a deal - never underestimate the difference between deploying an amateur or a professional to increase conversions and acquisitions